As 2021 wraps up, we wanted to shower some love and appreciation on our hardworking team here at Le Mini Macaron! They are the ones behind the scenes helping us build our beautiful brand – one day at a time. It’s been a roller coaster of a year with amazing highlights and wins:
- Launched in Target, Nordstrom, Zalando, Madewell, Aerie and Urban Outfitters
- Achieved our first ever viral TikTok video at 5.3M impressions
- Launched 44 brand new products (!)
- Secured over $38M in PR value with 4.1B plus impressions
- Doubled the size of our team
- Moved to a new office in Barcelona
- And said hello to new babies on our team ;)
With all of these achievements, Team LMM has also dealt with a LOT of challenges during 2021. The global shipping delays and logistics issues were probably #1 as it impacted our entire operations - especially as we put a big emphasis on growth marketing efforts in the US this year (which is pretty hard to handle when you run out of inventory or experience delayed inventory replenishment!!). Very special thanks to our production and logistics teams who have put a tremendous amount of effort and time into managing this as best as possible. The whole team is especially excited to be moving to a new warehouse in the US (woo hoo!) which should help iron out issues in 2022.
Cheers to an AMAZING 2021 year!! I am really proud of all that we have accomplished as a team and the positive energy and collaborative effort you each bring to the office every single day.